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Citizen Watches: Innovative Eco-Conscious Watches

Citizen Watches are the new generation, measuring time not in seconds, but steps forward. With their light-powered analog quartz watch technology, Citizen Watch Company harnessed the power of eco friendly illumination. Their latest campaign, Better Starts Now, succinctly elucidates the thoughtful craftsmanship beyond every watch created. The company’s pursuit for crafting the best watch resulted in technological firsts, like the light-driven CITIZEN Eco-Drive watch, launched in 1995.

Promoting multicultural mindsets since its inception in 1930, CITIZEN conveys a deep respect for craftsmanship that’s instantly recognizable by citizens around the world, all while emphasizing an artisan’s approach to watchmaking - pushing beyond what’s expected, testing their own boundaries, and leveraging real world experience to create timeless timepieces for every watch enthusiast.
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