Squale SUB-37 Legend Dive Watch #SUB37BKBK.RBK

Squale, one of the historic brands in the tradition of dive watchmaking, today launches the new SUB-37 Legend, a timepiece that brings the focus back to what truly matters: proportions, function, and character.

Inspired by the professional instruments of the golden age of diving, the SUB-37 features a compact 37mm case, faithful to an era when watches were designed to perform rather than to impress. Every line is intentional, every detail essential. The sapphire crystal with a “glass-box” effect recalls vintage plexiglass while ensuring durability and optimal dial legibility. The clean, highly readable bezel is designed to measure real dives, while water resistance to 300 meters confirms its tool-watch vocation.

The dial and hands are treated with Super-LumiNova Old Radium for optimal visibility even at depth. The solid caseback houses a Swiss Made automatic Sellita SW200 movement (no-date), a symbol of reliability and mechanical precision. Offering a power reserve of approximately 38-41 hours, the movement ensures dependable performance on and off the wrist, true to the spirit of a professional instrument. The Bonetto strap, crafted from premium Italian vulcanized rubber, ensures comfort and durability. Each watch is individually numbered, making every SUB-37 a unique piece. From the Depths to Daily Life.

“With the SUB-37, we wanted to return to the roots of our story,” says Andrea Maggi, CEO of Squale. “Every detail reflects the tradition of professional diving instruments: compact case, authentic proportions, and Swiss Made robustness. This is not a trend-driven revival—it is a reminder of where dive watches were born, and why Squale has always held a front-row seat.”

Compact on the wrist, bold in character, the SUB-37 speaks to those who recognize authenticity at a glance. It is not designed to attract attention. It is designed to endure